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Investigating the mediating role of knowledge management in relationship between internal marketing

Investigating the mediating role of knowledge management in relationship between internal marketing and organizational effectiveness Case Study: Mashhad\'s Science and Technology Park

مقاله لاتبن پژوهشی مدیریت و حسابداری با فرمتpdf صفحات 8 AbstractNowadays the internal marketing is known as a strategy for the implementation of the organization. Internal marketing activities through proper selection and evaluation of organizational effectiveness, improves the competitiveness and enhance competencies and also causes to improve the performance of employees in the organization. On the other hand knowledge management is one of factor ...


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